Leads marked Untaggable from Google Analytics (GA) or Google Analytics 4 (GA4) that cannot be determined to be Qualified or not, so they are treated as Qualified.   Overview: Leads - Untaggable for Qualified Leads is the sum of all leads marked as untaggable in GA or GA4 that are treated as qualified because the engagement tool (i.e. chat, scheduler...

Leads marked Untaggable from Google Analytics 4 (GA4) that can be determined to be Qualified.   Overview: Qualified Leads - Untaggable is the sum of all leads marked as untaggable in GA4 where the GA4 event provides details that can determine if a lead fits qualified criteria, for options selected in the  Global Filter . This detailed data is depend...

Tracked calls where the caller did not dial from your website.   Overview: Off-site calls are tracked calls where the caller did not call from your website,  for options selected in the  Global Filter .  These calls could have come from sources like directories, numbers listed in emails, or offline sources like mailers or print ads. These are someti...

Qualified call leads from your existing customers.   Overview: Existing customer qualified leads are qualified call leads that are identified in the call as being customers that have worked with you before,  for options selected in the  Global Filter .    Data Sources: Engagement Calls 2.0 Formula: Count of calls where Qualified Lead = true AND New ...

Call duration in minutes used for applicable client billing situations.   Overview: Billable minutes is the sum of call duration in minutes, where each call is rounded up to the next minute,  for options selected in the  Global Filter .  Data Sources: Engagement Calls 2.0 Formula: Sum of call duration...

The number of tracked calls to paid media channels.   Overview: Calls - Paid is the count of phone calls attributed to paid media  for options selected in the  Global Filter .    Data Sources: Engagement Calls 2.0 Formula: Count of calls where the channel Campaign Type contains 'paid'    ...

Google Local Services ad spend that is eligible to be disputed.   Overview: Est. GLSA Dispute Eligible Call Spend is the sum of spend that has been recovered/credited back to the account, spend for leads that have been disputed and are pending credits back to the account, and spend for leads that are have not been disputed but fit the criteria to be...

Qualified call leads where the caller did not dial from your website.   Overview: Off-site qualified leads are qualified call leads from off-site calls,  for options selected in the  Global Filter .    Data Sources: Engagement Calls 2.0 Formula: Count of calls where Media Type is not 'Pooling' AND Qualified Lead = true...

Qualified call leads from new customers.   Overview: New customer qualified leads are qualified call leads that are identified in the call as being customers that have not worked with you before,  for options selected in the  Global Filter .    Data Sources: Engagement Calls 2.0 Formula: Count of calls where Qualified Lead = true AND New Customer = ...

Average call duration is the mean duration of your tracked phone calls.   Overview: Average call duration is the mean average duration of phone calls to your tracked lines  for options selected in the  Global Filter .  Data Sources: Engagement Calls 2.0 Formula: Network minutes/Calls  ...

Estimate of Google Local Services ad spend for leads that have been disputed as non-valid leads, according to Google's criteria, and are in the Pending status.   Overview: Est. Pending GLSA Call Dispute Spend is the sum of spend for leads that have been disputed and are pending credits back to the account for options selected in the   Global Filter ...

Estimate of Google Local Services ad spend for leads that have been disputed as non-valid leads, according to Google's criteria.   Overview: Est. Reviewed Spend is the sum of spend that has been recovered/credited back to the account and spend for leads that have been disputed & are pending credits back to the account for options selected in the...

Total Qualified Leads from all sources besides RYNO calls, forms, and chats   Overview: Qualified Leads - Untaggable (Total)  is the count of leads from all sources besides RYNO tracked calls, forms, and chats  for options selected in the  Global Filter .    Contacts that are from RYNO calls, forms, and chats can be reviewed and tagged to designate ...

The estimated number of qualified call leads that were missed due to calls not being answered.   Overview: Est. missed qualified leads is an estimate of additional qualified leads that you could have received had all of your calls been answered, for options selected in the  Global Filter . This estimate is based on the number of missed calls and the...

The number of qualified lead calls to paid media channels.   Overview: Qualified Leads (Calls) - Paid is the count of phone calls tagged as qualified leads and attributed to paid media  for options selected in the  Global Filter .    Data Sources: Engagement Calls 2.0 Formula: Count of calls where Qualified Lead = true AND the channel Campaign Type ...

The estimated number of booked call leads that were missed due to calls not being answered.   Overview: Est. missed booked leads is an estimate of additional booked leads that you could have received had all of your calls been answered, for options selected in the  Global Filter . This estimate is based on the number of missed calls and the rates at...