Mark Shuman
mark.shuman@everservice.com

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Updated July 11th, 2024 by Mark Shuman

July 2024 Release Notes

% Change: View metric values in cards, tables, and charts as percentage change from the prior period to better understand trends and performance over time. New GLSA Metrics: Ad Spend (Est.), Est. Spend Recovered,  Ad Spend + Spend Recovered Manage Companies Admins can add or update client settings such as users, account team, locations, services, an...

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Updated December 6th, 2024 by Mark Shuman

Calls - Answered Calls

  The number of calls that were answered and some contact was made.  ...

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Updated January 27th, 2025 by Mark Shuman

Booked Lead Conversion Rate

Total number of bookings divided by total clicks.   Data Sources: Clicks + Booking Sources Formula: 'Bookings (Total)'/'Clicks (Total)'...

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Updated February 19th, 2025 by Mark Shuman

ServiceTitan Business Attribution 2.0

Overview: The ServiceTitan Business Attribution 2.0 Adapter allows us to see tangible business results of marketing efforts. This offers a full marketing funnel from initial impression to revenue and includes metrics capturing various stages of the funnel. Business performance can be broken down by marketing channels or campaigns, ServiceTitan busin...

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