Overview:

ROAS is a marketing metric that defines one way of measuring the effectiveness of digital marketing as it relates to monetary return in comparison to your monetary investment.

The Return On Ad Spend is based on all platforms where we have Ad Spend data. 

Formula:

(Attributed Revenue for marketing campaigns that have Ad Spend) / ( Sum of all Ad Spend )

Examples:

• Include the following Channels Managed by RYNO:
  • Paid Channels Managed by RYNO – with Ad Spend and Revenue
  • GBP Extensions Managed by RYNO - without Ad Spend, but with Revenue that is unattributed to other paid Google campaigns
• Exclude the following:
  • Non-Paid Channels Managed by RYNO – without Ad Spend, but will have Revenue
• Marketing Channels Not Managed by RYNO -  we won't have Ad Spend for these channels
• Paid Channels RYNOtrax Not Integrated with Ad Platform – we do not yet have the integration to have the Ad Spend data
• Paid Other – Not attributed to a platform we can determine, would not have Ad Spend data