The number of calls where the caller needs the service provided by the company and resides within their service area.

Overview:

Calls - Qualified Leads metric represents the number of callers seeking services provided by the client and who reside within their geographic market for options selected in the Global Filter.  This metric highlights the alignment between customer demand and the client's service coverage, providing valuable insights into the effectiveness of targeting efforts and geographic relevance in lead generation.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A